International recruitment

Is using an agency worth the cost for international recruitment?

Sophie CareemFounder, Ethicare Resourcing · former NHS change leader
6 min read

A balanced look at when a specialist recruitment partner adds value, and when it doesn’t.

I run an international healthcare recruitment agency, so you might expect me to argue that agencies are always worth the money. I won’t, because it isn’t true, and because the more honest answer is more useful.

Plenty of organisations recruit internationally very well on their own. Others spend significant sums on agencies and get little in return. So rather than ask whether agencies are worth the cost, I think the better question is: what value is being created, and could you achieve it without one?

The case for recruiting directly

Direct international recruitment can work, particularly for larger organisations with dedicated resource. Established employers often have in-house recruitment teams, existing pipelines, recognised brands and the infrastructure to manage registration and relocation at scale. For them, an agency may add cost without adding much that they cannot already do.

Any honest agency should acknowledge that. If a service can attract, assess, support and retain international clinicians well on its own, it should.

Where the costs really sit

The fee is the visible cost, and it is the one that ends up in board papers. But it is rarely the whole picture. International recruitment carries other costs that are easy to underestimate: management time, the risk of a hire who arrives unprepared, and the far larger cost of someone who leaves within a year. A low fee is no saving if the placement does not last.

The visible cost vs the cost

What gets counted

The agency fee
Advertising spend
Time to hire

What often doesn’t

Management time
A hire who arrives unprepared
Early turnover
Lost continuity

What a good partner does

A poor agency simply forwards CVs and sends an invoice. A good one does something different: it reduces risk, improves retention and saves significant management time. That can mean rigorous screening against what the service needs, honest preparation of candidates for the system they are joining, support through registration and relocation, and a focus on people who will settle and stay, not just arrive.

The difference between those two is enormous, and it is the difference that determines whether a fee was worth paying.

A poor agency can be expensive. A good agency can reduce risk, improve retention and save significant management time. The fee is the same word for two very different things.

How to judge the value

If I were assessing whether a partner was worth it, I would look past the rate card and ask: Does this reduce a risk we would otherwise carry? Does it save time our managers do not have? Does it improve the odds that the person stays? And could we realistically achieve the same outcome on our own? The answers, not the fee, tell you whether it is worth it.

Final thoughts

The answer to "is using an agency worth the cost?" depends far less on the fee than on the value created. A poor agency can be expensive at any price. A good one can deliver outcomes an organisation would struggle to achieve alone. So the question is not whether agencies are worth the money. It is whether the right partner can help you achieve something you couldn’t easily do by yourself, and if not, you are probably better recruiting directly.

Weighing up how to recruit internationally?

Whether you recruit directly or with a partner, the goal is the same: clinicians who arrive ready and stay. We’re happy to talk about what would add the most value for your service.

Sources

  1. NHS Long Term Workforce Plan: NHS England.
  2. Health Workforce Plan 2024: Health New Zealand, Te Whatu Ora.

Ethicare Resourcing

We help healthcare services recruit internationally, and make it stick

Specialist recruitment across New Zealand and Australia — sourcing, screening, registration and relocation, with support that continues well past the offer.